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Jumbo Pets Custom eCommerce Shopping Cart Development

MeMedia's challenge was to implement major improvements to both the front-end usability of the jumbopets.com shopping experience, but also the administration and logistics of the site. Overcoming the major SEO issues was a priority, and it made perfect sense that a re-development should focus on improving organic traffic.

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Usability Improvements

Landing on the jumbopets.com homepage, a user could be looking for any number of products mostly based on what pet they have (i.e. dog, cat, bird, fish etc). Main menu navigation and on-page navigation enable duplicate ways for the shopper to navigate without the use of forms.

This should be a no-brainer right? Absolutely. An easy-to-use, predictive text and a product search bar placed in prime visible real estate increases the speed at which shoppers can find products they are familiar with.

Brand searches are one of the most popular ways for repeat product purchasers to navigate the web. Customers also identify well with the visual form of a logo versus just the name. Displaying each of the brand logos therefore became paramount.

Multi-Screen Friendly Shopping Cart

If your website is not multi-device and multi-screen size-friendly in this day and age, say goodbye to any new or existing customers.

Of course, the Jumbo Pets store boasts a mobile and tablet-friendly shopping cart.

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Responsive Website Design

Keeping in line with best-of-breed recommendations from the likes of Google, MeMedia implemented a responsive website design. The website cleverly resizes to fit many device sizes, without the user missing out on content or having to navigate to a different version of the website.

Mobile Optimised

Your website should not only be responsive, but it should also ensure the mobile user experience is optimised.

Our use of "thumb-sized" buttons and simple plus and minus features for increasing item quantities helps simplifiy the shopping experience.

Automatic Re-Ordering & Guest Checkout

MeMedia optimised the shopping cart experience for both new and existing users by implementing simple to understand login areas and guest checkout buttons.

These features give pet owners peace-of-mind, knowing their pet-related products will arrive at a time that is convenient for them. If the customer does not wish to take part in this feature, an automated reminder will be sent out, which has been configured for each and every product in the system.

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Mobile Friendly Checkout

Checkouts shouldn't be complicated, and they should clearly indicate how many steps are required to complete the transaction.

Clarifying these steps helps to minimise the risk of cart abandonment.

Custom Shipping Calculator

When flat-rate shipping, free shipping and even real-time shipping calculators aren't an option, it's good to know MeMedia has the capability of building a custom shipping calculator.

This simple-to-use feature enables customers to enter their postcode in order to calculate their shipping costs in real-time. Offering check-out price transparency means customers aren't given quite as much reason to second-guess their decision to purchase.

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PCI Compliant Secure Credit Card Processing

MeMedia has developed one of the first Rapid 3.1 integrations for shopping carts, which means both the customer and merchant are protected from credit card fraud—without affecting website usability or conversion tracking.

One of the major problems associated with processing credit cards off-site is that Google Analytics conversion tracking often fails. By keeping the credit card form "on-site" whilst being sent in an encrypted transparent manner to the customer, conversion tracking is safeguarded. This is imperative for marketing analysis.

Abandoned Cart Reminders

One of the most effective ways to ensure your distracted customer finishes what they started, is by implementing an automated abandoned cart email.

Once a user has entered their contact details into the checkout or they have logged in without completing their order, an automated email will be sent direct to their inbox. The user can then finalise their shopping cart purchase by following the link.

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Custom MYOB Accountright Integration

Integrating an accounting system with a shopping cart makes perfect sense for not only keeping stock inventory under control but also for optimising order processing workflow.

MeMedia developed a leading edge MYOB AccountRight Live integration—which is crucial for organisations where ongoing website maintenance has become (or is likely to become) a full-time job.

500% Improvement in Google Organic Search Results

There are no surprises here. Google Organic search results have increased by up to 500% after implementing a SEO-friendly website that is also:

  • User-friendly (keeping users on-site longer with a lower bounce rate)
  • Mobile-friendly
  • Constant HTTPS
  • Clean URLs
  • Optimised and Dynamic Meta Titles
  • Speed Optimised


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SEO URL Re-mapping

Transitioning a website from one platform to another, while also integrating an accounting system is challenging to say the least. So too is the launch process (which can ultimately make or break a website re-launch).

MeMedia strategically launched the new website without "flatlining" traffic, by directing special attention towards mapping old links to the new via 301 redirects, and considering page naming conventions from the very beginning of the project.

Digital Marketing Agency Gold Coast

We’re blessed to live and work on the Gold Coast! Our agency is located alongside the pristine blue waters of Tallebudgera Creek at Burleigh Heads (aka West Burleigh). With nature walks nearby, cool cafés and restaurants at our doorstep, and world class surfing beaches only 5 minutes drive, we have all we need to nurture our creative minds.

41a Tallebudgera Creek Rd,
Suite 2. Burleigh Heads QLD 4220

PO BOX 469, West Burleigh QLD 4219

1300 MEMEDIA
Phone: +617 5518 8732
Fax: +617 5668 3533
Email: studio@memedia.com.au

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