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Eye & Laser Surgery Marketing

When approached by Gold Coast’s Eye & Laser Centre early in 2017, the team at MeMedia was very enthusiastic about taking the reins of their marketing efforts and new website. With our extensive medical marketing knowledge and experience, we felt confidently equipped to achieve great things for Eye & Laser Centre.

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Mobile-Friendly Website Design

For the Eye & Laser Centre website, we created a seamless user experience across all devices via a responsive website development and design. We successfully achieved this by designing a well-planned information architecture, creating a simple and effective marketing funnel which directs visitors towards the information they’re looking for.

Monthly Marketing

We set ambitious goals for ourselves when we devised our monthly marketing strategies for Eye & Laser Centre. With the introduction of Queensland’s first ever SMILE laser technology, our goal was to draw attention to the outdoor/active lifestyle that goes hand-in-hand with having clear vision—a lifestyle we all emphasise here at MeMedia.

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Infographics

With our informative, yet fun and creative visual representations, MeMedia was able to transform complex information on laser eye surgery into an infographic format that was both engaging and easy-to-digest. Our bright and colourful designs put audiences at ease with the procedures, and allowed them to better understand the differences between the various techniques and their outcomes.

Facebook Marketing

With a monthly contract, we had the opportunity to create some wonderful, and not to mention, well-received Facebook marketing campaigns for Eye & Laser Centre. We successfully drove awareness of the brand and diversified their target audience and demographics with the use of social media advertising and multivariate testing.

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Social Postcards

Once again, we implemented the Facebook multivariate strategy for a number of our social postcards. Many of these images were humorous or playful—but each and every one of them had been meticulously designed to resonate with a particular audience.

Content Writing

It was our job to produce copy for the entire website in order to enhance the educational experience and extend the perusal time. Of course, we needed to ensure our copywriting was in compliance with the industry guidelines—so we invested our time and research into producing clinically supported articles and landing pages. Not only is the new and improved long-form copy more accessible to audiences—it’s also driven by data to improve the website’s SEO rankings.

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Video Production

There's nothing better than a warm and friendly welcome from the doctor who will perform your surgery and Frank Howes couldn't be a better gentleman to grace the video screen. Video offers patients the chance to get to know their doctor well before walking through the door and they go a long way to comfort patients pre-surgery.

Digital Marketing Agency Gold Coast

We’re blessed to live and work on the Gold Coast! Our agency is located alongside the pristine blue waters of Tallebudgera Creek at Burleigh Heads (aka West Burleigh). With nature walks nearby, cool cafés and restaurants at our doorstep, and world class surfing beaches only 5 minutes drive, we have all we need to nurture our creative minds.

41a Tallebudgera Creek Rd,
Suite 2. Burleigh Heads QLD 4220

PO BOX 469, West Burleigh QLD 4219

1300 MEMEDIA
Phone: +617 5518 8732
Fax: +617 5668 3533
Email: studio@memedia.com.au

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