Tis The Season To Create... Content? | Get Fact Up #58
You might be thinking I have a one track mind.
Content content gotta create content.
Many of you numbers focused peeps out there just want to know, “Does content marketing actually work?”
I’ll tell you the answer to that in just a minute. But let me start by sharing a quick story.
It’s October 2015 and MeMedia have been operating for 9 years as a company. I’ve been in the game since 1998 and well... you could say there was change on the inside but on the outside not a lot had changed.
At this point in my career, back in 2015, I’m thinking of quitting as I threw a little entrepreneurial hissy fit.
Why aren’t we more well known?
Why don't we rank in page one of Google for generic search terms?
Why hasn’t our revenue increased year on year?
Why haven’t we seen growth and success like other Agency’s I see around me?
The answer was we didn’t deserve it. We were full-filling on Einstein's definition of insanity. Which is;
“Doing something over and over again and expecting a different result.”
While I knew that we had grown as a company to offer an amazing integrated service that no other agency could match we had not really proved to ourselves that we were capable of doing amazing things if our own website, marketing, SEO and video content was any indication of our self proclaimed stature.
Clients marketing was good. MeMedia’s marketing sucked.
I told myself I’ve never been a quitter and I’m not about to go down without a fight. I decided to back myself and my team and prove to ourselves and the world that we’re damn awesome.
Here I discovered an Ah-ha! moment. We’ve got to go back to the beginning of the entrepreneurial journey and take risks like we did when we first started this company. We’ve gotta set ourselves apart and we have to embrace author Daniel Pink’s quote:
“If you do more than what you get paid for then eventually you’ll get paid more for what you do.”
Keeping our clients up-to-date about things they can do to help themselves through this marketing maze has always been a huge passion of mine. And it has always meant we’ve had long standing clients. So some of this quote was already producing results.
But attracting new clients seemed difficult.
I tried running live events,webinars, and speaking at local networking breakfasts to attract new business...but still I wasn’t getting the reach and results I was looking for... And so I decided to go all in and create a positive outcome for our entire community.
I decided that if we were going to exist, it better be for the betterment of not just our company but for everybody who comes into contact with us, regardless if they do business with us or not.
And what better way to reach an entire community of entrepreneurs than via a weekly Get Fact Up video series released every Monday morning and broadcast socially.
And it is because we created the best content any of us had seen, educating and entertaining our existing network and then growing our reach to influencers we effectively did our own PR, SEO and Social Media Marketing.
I've mentioned the results in episode #50 of Get Fact Up but one thing I didn't mention was the ROI.
We achieved 100% ROI.
We got back everything we spent on Get Fact Up plus that same spend on top. That's what we got after 12 months of awesome content marketing.
So I just want to say that if you think Tis the season to create content then you're damn right it is, but more importantly 'Tis the season to create change. Don't just change for change sake make sure you change for the better!
I'll leave you with one last quote by Henry Ford;
“If you do what you’ve always done then you’re going to get what you’ve always got.”
Speaking of change. We here at MeMedia are following our own advice and changing up how we do Get Fact Up!
Next year we will be cutting back to doing our videos just once a month, but stepping them up to a whole new level. We’re taking the time to jam pack them with awesome information, interviews, tutorials and much more.
And don’t worry - on the other weeks we will won’t be slacking off - we’ll be creating Get Fact Up infographics, articles, blog posts and more.
I’m Chris Hogan, Founder and CEO of MeMedia. Thanks for an amazing 2016. I look forward to partnering with you in 2017 and making a real positive difference in your company and our community.