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Get Fact Up Episode 1 - Online Advertising

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ONLINE ADVERTISING WITH GOOGLE

1.6 million Australians clicking online advertising - Roy Morgan

Google retained the biggest share of global digital ad revenue in 2014 - Ad Age

Paid search listings beat out organic clicks by nearly a 2:1 margin - Wordstream

Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords - Wall Street Journal

Newly launched native ads in Gmail - Marketing Land

ONLINE ADVERTISING WITH FACEBOOK

Facebook has been named as the most effective advertising platform Oct,2015 - eMarketer

eMarketer forecasted that Facebook and Instagram will control nearly 65 percent of brands' social-media budgets this year - Adweek

Every second there are 20,000 people on Facebook spending over 40 minutes a day on the platform. That number alone makes it a valuable website for marketers. Sprout Social

ONLINE ADVERTISING WITH YOUTUBE

Youtube video ads on the site has grown more than 40 percent year-on-year - Marketing Land

TrueView grew 45% in 2014 showing strong growth in new advertisers adopting TrueView - YouTube

HOW TO GET STARTED WITH FACEBOOK ADVERTISING

First understand your audience then build your audience on Facebook - MeMedia

SO WHO’S USING WHAT CHANNEL?

According to an Adweek infographic from earlier this year “Social's biggest network - Facebook - isn't dying, but it is getting grayer”. The stats revealed that nearly 50% of Facebook’s users are over 35 - Adweek

Teens are preferring Instagram, twitter and snapchat in a recent survey - wall street journal

But of course the results are not all bad news for Facebook – because the company bought Instagram in 2012.

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Marketing Agency Gold Coast

We’re blessed to live and work on the Gold Coast! Our agency is located alongside the pristine blue waters of Tallebudgera Creek at Burleigh Heads (aka West Burleigh). With nature walks nearby, cool cafés and restaurants at our doorstep, and world-class surfing beaches only 5 minutes drive, we have all we need to nurture our creative minds.

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Email: studio@memedia.com.au

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