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Recent Facebook Updates | Get Fact Up #25

We already know Facebook is the powerhouse of Social Media. This week we are discussing the new endeavors on the horizon and why Facebook won't be going anywhere any time soon.

 

MIT Technology Review outline Facebook's 10 year plan.

Mark Zuckerberg at the f8 Keynote, discussing the Facebook developer roadmap.

Facebook will be letting people broadcast live video from a variety of devices including drones.

Facebook adds a dedicated video tab as part of a major redesign for live-streaming.

Introduction of 'bot chats' via Facebook Instant Messenger

Facebook launches M, its bold answer to Siri and Cortana - Wired

Facebook Beta encouraging you to share more with new design.

Drop in sharing of personal content by 21% across Facebook users - The Information

 


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GET FACT UP #24 TRANSCRIPT

Good day, Australia. I'm Chris Hogan, founder and CEO of MeMedia. It's time to Get Fact Up.

This week, we're bringing you all the latest updates from the social networking giant, Facebook. Before we get started, we wanted to just take a moment to recognize that we've created 24 episodes of Get Fact Up. That's six months worth of content. And we thought it was worth a little bit of a celebration. But hey, that's about all we've got time for, so let's move on. We're amazed at how fast time flies and we're looking forward to the next six months. Seeing what happens in the marketing world and most importantly, keeping you guys up to date. And just a side note, for all of you people that are wondering, "Hey, is that actually working "for Me Media?" Yeah, it is. Get your ass in gear and get videoing. Anyway, I think we should talk news.

So if you've been living under a social media rock, you've probably missed out on Mark Zuckerberg's F8 keynote speech, which was absolutely sensational and indicates to us what Facebook have in mind for the next 10 years. The F8 keynote clarifies what Facebook has been using so far to win hands down, pretty much every relevant area they've targeted. It's a three step play, build infrastructure, build products on top of it, build ecosystems around them.

One of the areas that Facebook is making a priority is live video. Facebook has even announced that they're going to allow people to broadcast live video from all sorts of places, including drones. So Facebook's really gunning for that position where people want to watch news as it happens, live in their platform. Facebook wants live video to catch on with users, so much so they're putting a live tab, front and center in their iOS and Android mobile apps, hoping that users create and view more live video. By clicking this tab, you'll see a menu of live video and can scroll through real-time broadcast from all around the world, as well as the ones your friends are making.

Facebook is striving to be that social media platform that you never have to leave, not to Google anything, not to search on YouTube, not to search for a recipe, not to contact your friends. They want you to stay here.

Facebook is, therefore, giving us another excuse not to leave, and they've introduced bots. Facebook is allowing companies to be able to automate bots on its Facebook Messenger mobile app that users can interact with to do things like get the weather or news, or buy things like flowers or food. Chatting with a bot on Facebook Messenger is similar to having a conversation with a friend, a friend that only wants to talk about one topic and serves up limited responses. Sounds like somebody I know, me, me, me, me. Let's talk about me. So you can see there's no time for small talk. You're asking your specific question and the bots are serving up information. Facebook's very own bot service, M, is only in its infancy, but through a natural evolution of its software, Facebook has begun intertwining with our basic wants and needs to create a powerful AI different to any other. Facebook has started out by servicing their bot by a custom service style team which are overseeing the software and somewhat training it to learn, and eliminates the need to sit on hold with companies notorious for their long wait times.

M can take care of buying gifts for your friends' birthdays, and M is capable of recommending you movies or games based on your tastes. There is no official launch date for M for everybody to use. Facebook is planning on keeping this AI going and allowing you to use it through Messenger one day, and hopefully by the time shopping is available through the app. So once again, once M becomes available, you have another reason to stay on their platform. The goal for Facebook is to make M the personal assistant to 1.5 billion people, helping us all lead more blissful lives as we tap out instructions to our software companion. Every day, it picks up the slack for us in handling out mundane tasks. Having an all native interface which is overlaid over the entire world wide web is obviously Facebook's goal. And they're damn close to pulling it off. So this should be a fun watch over the next 10 years.

Thanks for listening, Australia. That's all we've got time for for Get Fact Up. We'll see you next week from the MeMedia studio, here, Burleigh Heads, on the Gold Coast.

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