Top 5 tips for a successful website include mobile friendly, great content, easy to contact, an up-to-date blog and sharing capability.
Top 5 Tips for a Successful Website
1. Mobile Friendly
Your website is specifically designed to be easily viewed and navigated on a tablet and smartphone (iPhone or Android phone).
2. Great Content
On average, internet uses will take 3 seconds to decide if your company is the one for them. Video is the best way to engage an audience. The second best is great images and quality design, brief paragraphs backed up with customer testimonials.
3. Easy to Contact
A contact form or live chat is an absolute must on every page. The less clicks for a user means they're more likely to make contact. Make sure your phone number and address are on every page also. Not everybody will wait for a return email.
4. An Up-to-date Blog
The art of SEO is not rocket science. It's about creating new and engaging content, regularly which is in-line with your business services / products / core values. It also says "My business is still operating and we're up-to-date".
5. Sharing Capability
The second major part of SEO is to get your content shared. The more it's shared the more traffic. The more Traffic the more potential shares. Resulting in more inbound links to your website.
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