Save yourself and your marketing strategy from free-falling to a mid year death. Now is the time to deploy or revisit your content marketing strategy for 2015.
Producing an impressive content marketing calendar for the new 2015/2016 financial year takes more than a simple “rip of the chord.” So MeMedia have provided a few downloads showing several different content creation and distribution strategies, which could be just the “parachute” you need to rescue your sales and marketing strategy from sure death.
How Many Times Should I Blog / Produce Content Per Month?
We get asked this all of the time and apart from the answer being “It depends on your business and your industry,” our answer generally shocks most businesses. The answer therefore is “It depends on how many leads you wish to attract.”
According to research by Hubspot, there is a slight differentiation between B2C and B2B in the number of leads a business attracts in relation to the number of blogs published.
- Publishing 3 - 5 blogs attracts 200 B2B & 250 B2C unique users per/mth
- Publishing 6 - 8 blogs attracts 300 B2B & B2C unique users per/mth
- Publishing 9-15 blogs attracts 350 B2B & 500 B2C unique users per/mth
Four Sample Content Marketing Calendars for Download
Inline with the above research, MeMedia have created four sample content marketing calendars - for the Australian 2015/2016 Financial year – which you can download.
MeMedia’s Advice: Create Content Worth Sharing
It is one thing to take these calendars and start producing content based on the numbers, however it is also important to ensure that the content you’re creating is:
- going to solve a need or question for your target audience;
- worth sharing;
- inline with your sales strategy;
- reflecting the values of your brand;
- tracking and analyzing your audience.
Tuesday June 23: Last Planned Attract + Convert Event
MeMedia prefer to think of ourselves as students to change and therefore we're able to constantly improve our marketing strategies for our clients.
Tuesday June 23 will be our last planned monthly Attract + Convert event for 2015 and it will be a cracker!
Chris will be delivering new content which will blow your mind and set you up for an amazing 2015/2016 Financial Year.