Get Fact Up #24: Content Marketing Through Podcasts
Content marketing isn’t just about blogging, it’s about creating different types of content for your potential customers to engage with. Today we’ve got some great info for you about how you can tap into Podcasting as an invaluable resource for your business.
Check out MeMedia's very own Podcasts: Mentor Revolution
63% of people bought something a host had promoted on their show: Fast Company
MeMedia’s Top 10 Podcast Picks for Businesses:
Conversations with self-made millionaires and high-level entrepreneurs that will grow your Business. Each episode is a personal conversation that goes deep on the topic of success, failure and everything in-between.
Each episode details the journey of a successful Entrepreneur who shares their worst Entrepreneurial moment and lessons learned, an ah-ha moment and how they turned that idea into success, and much more.
This podcast explores what it means to build a business and life on your creative drive. Uncovering both the strategic and the tactical components of how creative people make money, take control of their businesses, and pursue what’s most important to them so that you can too.
7. Tropical MBA
Two hosts sharing the stories of entrepreneurs who are building businesses and are in it for more than bottom line profits.
In just 10 minutes a day this podcast teaches marketing, traffic, conversions and sales from internet marketing expert Russell Brunson. Each podcast is under 10 minutes, so you can get priceless information in bite size chunks in your car.
5. The Top
Host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. He podcasts about the world's top entrepreneurs on how much they sold last month, how they are selling it, and what they are selling.
Diane Sanfilippo is a New York Times bestselling author and serial entrepreneur - for business tips, advice, and motivation for emerging or existing business owners. You'll learn practical strategies from Diane as well as hear expert interviews with those who have had similar struggles and have found success.
Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. TED is a nonprofit devoted to Ideas Worth Spreading.
StartUp is a podcast series about what it’s really like to get a business off the ground. In Season 1, Alex Blumberg told the story of launching this business, Gimlet Media, a podcast network. In Season 2, Alex is joined by co-Host Lisa Chow, to follow an entirely new company.
1. Planet Money
The economy, explained, with stories and surprises. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening. That is Planet Money.
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Get Fact Up #24 Transcript
Hi, I'm Chris Hogan, founder and CEO of MeMedia. It's time to get fact up. We've all heard about content marketing, and how valuable it is for your business. But content marketing isn't all about blogging. There's plenty of other types of content out there for you to generate and share out to the world. One of those that we're sharing with you today is podcasting.
Podcasting is generally consumed on the move via a smartphone device and two major applications. One being iTunes on the iOS platform and Stitcher on Android. While smartphones allow us to stay connected all the time, they've also allowed for this huge boom in podcasting, which allows people to listen while they're on the go, driving in the car, or doing mundane tasks, like mowing the lawn or doing the dishes.
This is one of the pivotal reasons why podcasting has become so popular. And also, with those niche topics out there, you can listen to exactly what you feel like listening to right now. This is the perfect opportunity to target your ideal client while you have their undivided attention. Remember, they're doing a mundane task or something else that stops them from being engaged with other human beings, or other things to distract them. So you have their undivided attention.
Last year alone, iTunes recorded one billion subscribers. Wow. You can podcast from practically anywhere these days. Microphone technology has come a long way. MeMedia choose to podcast from right here at Burleigh Heads in our studio. But also out there at live events. You can mix it up any which way you choose and get some great content worth sharing.
So how can you use podcasting for your business? MeMedia have found, through our research, that the conversational type of podcasts perform best. It works best when there's a conversation happening. For the listener, being part of a conversation they otherwise would not have had the opportunity to be part of, is truly awesome.
So how are you going to use podcasting for your business? Obviously you can choose to shoot video and then strip out the audio thereafter and produce two different types of content, one visual, one audio. Or, you can just go straight down the audio line.
MeMedia have really enjoyed creating podcasting content. And so we've created a community project called Mentor Revolution, which shares mentor stories for the budding entrepreneur. MeMedia are always looking for new mentors to share their story and help young entrepreneurs grow. If you think you've got a great story worth sharing, make sure you get in touch and become part of the Mentor Revolution. Or you can click to watch some of those podcasts here from this blog.
As with all content you create, make sure your information is entertaining, educational or inspirational. Or all three, if you think you can pull it off. But don't just go out and create a commercial for your business. Or someone else's, for that matter. Offer some serious value. MeMedia don't believe there is an ideal time frame to create every podcast for. Your audiences will have different times when they can listen for longer and shorter. So mix it up a little.
One additional side note is that in a recent survey of 300,000 podcast listeners, up to 63% of those listeners purchased something after listening to a podcast. Advertising shouldn't be completely removed from the podcast. It just shouldn't be the main topic. So, in that same survey, 71% of listeners said they've visited the show host website, or a referred website. And 62% said they considered a product or service that had been advertised via the podcast.
As mentioned before, podcasting can fit well into your content marketing strategy. Producing video or audio will allow you to reach out into other spaces, with other types of content. As part of your content marketing strategy, generating podcasts can be done via video, audio or both, allowing to reach out into other networks with different content types. And that's definitely a good thing for your brand's reach. So of course, if you're going to start producing your own podcast, it's best to take some listening lessons from the best podcasts in the world.
One of our favourites is Entrepreneur on Fire. We'd absolutely recommend you listen to that one. There's plenty others out there but it will depend on your niche. So do some category searches, do some category searches. I'm sure you'll find a podcast that's right for you. Again, you can listen on an iOS device via the podcasting app. Or on Android, via the Stitcher app.
Enjoy your podcasting, and hey, maybe look up Mentor Revolution and give us a listen. So for your listening pleasure, we've listed many more podcasts in this blog.
We hope you enjoyed this week, thanks for listening Australia. We'll see or listen to you soon.
Ugh, valuable, valuable. And how valuable, how valuable it is. How valuable it is.