You have an awesome looking website – and now your designer is talking about search engine optimisation (SEO), SEO content creation, link building, increasing traffic and social networking. It can be quite daunting when all you wanted was a great website to sell your products or services. Well social marketing is here to stay - which means that to increase your ROI – you need to be actively developing content and managing your social network regularly.
SEO content creation
SEO content creation is content that is written to increase traffic to your website, which in turn will increase sales and page ranking.
How does SEO do this?
- By using relevant keywords in your content to maximise the probability that your website will be ranked highly in search engine results pages (serps).
- Your website content must be of a high quality and interesting enough to enagage customers to buy, come to your premises or to contact you for more information. This is where SEO content creation helps to increase your bottom line.
Social Media and SEO
Due to the upsurge in social networks such as Facebook, Twitter, Pinterest and Linkedin (to name a few), one of the factors that Google now takes into account when it ranks a page, is its social shares. This means that your content must engage readers enough - so that they share your content across their social networks.
If your content is boring and infrequently updated, it is unlikely that it will be considered interesting enough for people to share with their social networks. The only alternative you have then to build links and increase your traffic, is to pay a blackhat internet company to create spammy links and to flood social media with your content. Neither of which will bring in high quality customers and can lead to penalties from Google as link building violates their guidelines.
So SEO content creation goes hand in hand with social media. You create content that is optimised for search engines, but the key is to make the content engaging enough that it is shared via social media. This creates back links to your website which Google likes and in turn, increases your ranking.
The ability to share through social is continually growing. Facebook, Twitter, Pinterest and Linkedin all have some form of Like or Share button. Even Google has jumped into the social sharing arena with its + 1 version of the Like button – there is no avoiding the fact that to be competitive you must produce content that is sharable. You can’t afford not to take advantage of the benefits that social sharing can do for your business.
Just think - if you bought 10,000 social shares from a blackhat vendor at $2.00 per retweet, that will cost you $20,000. But if you invested your time in SEO content creation which engages people – those same 10,000 retweets – would have cost you $0!
And another benefit is that paid SEO is affected by Google algorithm updates, so with each update you have to redesign your SEO marketing strategy to avoid penalties. On the other hand, great SEO content sells itself.
If you want to increase your page ranking, you need a well-designed and user-friendly website, SEO content creation that is engaging and sharable on social networks, and in turn you will be paid in natural, organic backlinks to your site which will result in higher rankings on serps.