Given the technology age in which we live, it is very easy for businesses to lose touch with the importance of creating relationships with people. Instead too many of our marketing efforts focus on numbers and position versus personality, values, attitudes, interests and lifestyles.
Opening up our souls to expose the prose that is your story enables MeMedia to understand you and your business. Developing this understanding gives us a place to commence our working relationship from. We call this base zero.
Our team don't just want to understand your business or brand but want to understand your owners, your founders and your core values.
Who amongst your existing clientele would you want to replicate if you could. Their core values will more than likely fit with your own, they're pleasant to deal with, understanding and they pay on time. Let's do some digging and discover the life and personality traits of your ideal client.
Now having received those personalised insights from you about how your ideal client currently looks and acts, MeMedia begin utilising our tried and tested research tools to develop a persona profile for 1 up-to 4 ideal clients.
Applying our new knowledge about who your client is to all types of media helps us discover where we can connect with your ideal client. This can be anywhere from Radio, TV, Social Media and Print Media and more.
Social Media is always an obvious choice for MeMedia to target due to our capability to manage spend across different channels with much greater flexibility than traditional mediums.