NAVIGATION IMPROVEMENTS, PRODUCT FINDER AND SEARCH
Landing on the JumboPets.com homepage, a user could be looking for any number of products mostly based on what pet they have (ie. Dog, Cat, Bird, Fish etc). Main menu navigation and on-page navigation enable duplicate ways for the shopper to navigate without the use of forms.
This should be a no-brainer right? Absolutely yes. An easy-to-use, predictive text, product search placed in prime visible real estate increases the speed at which shoppers can find products they are familiar with.
Not all shoppers are clear on exactly what product name they would be searching for and many prefer a filter-like approach to finding products, which has been clearly shown in our click tracking, post launch.
Brand searches are one of the most popular ways for repeat product purchasers to navigate the web. Customers also identify well with the visual form of a logo versus just the name. Displaying each of the brand logos therefore became paramount.
TABLET FRIENDLY SHOPPING CART DESIGN
Any website that is not multi-device and multi-screen size friendly in 2015 is not only going to really test their existing customers loyalty but will also turn off new customers that find website usability to be inhibited.
Of course JumboPets.com is a mobile tablet friendly shopping cart.
RESPONSIVE WEBSITE DESIGN AND SMARTPHONE FRIENDLY
Keeping in line with best-of-breed recommendations from the likes of Google, MeMedia implemented a responsive website design. Which means that the website cleverly resizes to fit to many device sizes without the user missing out on content or having to navigate to a different version of the website.
MOBILE OPTIMISED WEBSITE
Not only is it extremely important to ensure that the website is responsive but also that the mobile user experience is optimised.
This is seen in the use of "thumb sized" buttons and simple plus and minus features for increasing quantities of items being ordered.
AUTO PRODUCT DELIVERY AND GUEST CHECKOUT
MeMedia not only optimised the shopping cart experience for new and existing users by implementing simple to understand login areas and guest checkout buttons, but also added some additional features to improve peoples lives.
Automating our lives means we can simply worry less. Knowing that your pet food is going to arrive at a time configurable by you is a pet owners dream come true! And if the customer does not wish to take part in this feature the first time around, an automated reminder will be sent out which has been configured for each and every product in the system - dependant on the items approximate life span based on usage.
OPTIMISED CHECKOUT EXPERIENCE FOR DESKTOP AND MOBILE
Checkouts shouldn't be complicated and should clearly show how many steps are required to complete the transaction.
Making these steps easily visible to the customer decreases cart abandonment due to the customer being aware of how simple the process is.
CUSTOM SHIPPING CALCULATOR REDUCES CART ABANDONMENT
When flat rate shipping, free shipping and even real-time shipping calculators are not an option it's great to know that MeMedia have the capability to implement a custom shipping calculator.
This simple to use feature enables customers to input their postcode and it will display their shipping cost in real-time as their cart items increase. Giving total transparency on the final checkout price means customers aren't left wondering, calculating or searching for this information which as a result reduces cart abandonment.
INTEGRATED EWAY RAPID 3.1 PCI COMPLIANT TRANSPARENT ONSITE CREDIT CARD PROCESSING
MeMedia have developed one of the first Rapid 3.1 integrations into a shopping cart which means that both the customer and merchant are protected from credit card fraud, without decreasing website usability and conversion tracking.
One of the major problems with having credit cards processed off-site is that Google Analytics conversion tracking often breaks. By keeping the credit card form "on-site" but sent in an encrypted transparent manner to the customer, conversion tracking is kept intact. This is imperative for marketing analysis.
DYNAMIC ABANDONED CART EMAIL REMINDERS
One of the most effective ways to ensure your distracted customer finishes what they started is to implement an automated abandoned cart email.
Once a user has entered his/her contact details into the checkout or they have logged in, should they leave the site and not complete their order - within a configurable time frame - an automated email is sent to the customers inbox. The user can then restore their shopping cart very simply by clicking a special link.
CUSTOM MYOB ACCOUNTRIGHT LIVE (ONLINE ACCOUNTING) SHOPPING CART INTEGRATION
Integrating an accounting system with a shopping cart makes perfect sense for not only keeping stock inventory under control but also for optimising order processing workflow.
MeMedia developed a leading edge MYOB AccountRight Live integration allowing products to first created in MYOB, pushed to the shopping cart and then have their content populated. This creates a link between products that means when products are ordered and orders are "Sent to MYOB" inventory is tracked efficiently and without duplicate data entry of customer details etc.
THE RESULT: UP TO 500% IMPROVEMENT IN GOOGLE ORGANIC SEARCH RESULTS
There are no surprises here. Google Organic search results have increased by up to 500%, by implementing a more SEO friendly website which is:
- User Friendly (Keeping users on-site longer with less bounce rate)
- Mobile Friendly
- Constant HTTPS
- Clean URLs
- Optimised and Dynamic Meta Titles
- Speed Optimised
Transitioning a website from one platform to another while also integrating an accounting system is challenging to say the least. So too is the launch process which can ultimately make or break a website re-launch. One of the greatest achievements therefore is not the growth seen within Google's search engine results pages, but that there was no flatline.
MeMedia strategically launched the new website without "flatlining" traffic by focusing special attention to mapping old links to the new via 301 redirects and considering page naming conventions from the very beginning of the project.