Understanding where your business has been helps define your future business goals. An effective marketing strategy works with these goals to drive focused and measured campaigns versus a “spray and pray” approach.
Understanding your core values and purpose reveals why your business exists. Best selling author, Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” Verbalising your why, gives your marketing it’s own pulse.
Unearthing your business Key Performance Indicators, helps define the leading activities for sales success. Marketing requirements make clear our approach to servicing those needs.
Developing a marketing calendar helps to visualise our goals and set realistic marketing milestones. Milestones could be anything from building marketing platforms, creating channels or commencing and measuring content marketing activities.
Checking in with our goals, our why, our marketing channels and knowing where to connect with your ideal client personas, brings purpose to each piece of content planned for production.
Sentrel engaged MeMedia to rebuild our old website of several years. The results are fantastic! We continually receive positive comment on the boldness and clarity of the imagery on our site. This has definitely facilitated sales.
Managing Director, Sentrel Australia Pty Ltd
Chris and his team at MeMedia have shown a huge interest in understanding our business objectives and our patients needs. As a result, the Surgical Weight Loss Centre have redesigned print media, produced video content, a mobile friendly website and we also contracted MeMedia for their online marketing and SEO services. The Surgical Weight Loss Centre has since received many positive comments about the new website, the content and in-turn, our business is flourishing.
Business Development & Marketing, Surgical Weight Loss Centre
MeMedia have developed a deep understanding of both our target audience’s needs and the Palm Lake Group’s business needs. MeMedia have turned this understanding into a simple to use, mobile and desktop friendly website that the Palm Lake Group is proud to call our own.
CEO, Palm Lake Group