Video is exploding and we're all seeing it absolutely everywhere. From Google and Facebook, to Instagram, LinkedIn and obviously, Snapchat; it seems like every platform is now showcasing video.
Lets find out how you can jump on the bandwagon and integrate video into your marketing campaigns - today we're talking about the world of video marketing.
There is a huge shift happening in the marketplace, one from text and images to video. This is all thanks to the rise of mobile devices. Everyone now has a portable video player in their pocket - and for most people, video is the most convenient form of content.
The problem is that many companies are choosing to neglect video, it’s seen as a difficult form of marketing. This mistake is going to see a lot of businesses get left behind. CEO’s everywhere will be left scratching their heads as innovative competitors fly under their radar.
But first, let’s look at why you should be doing video marketing.
It’s this simple - over 65% of the bandwidth of the internet, right at this moment, is people streaming video. Just let that fact sink in for a moment. Even YouTube alone, takes up about 17% of the traffic of the internet on a bad day.
Facebook, the other growing video giant, announced in January that each day 100 MIllion hours of video is watched on their social platform.
Other platforms such as Snapchat and Instagram are also equally astounding, both averaging 10 billion video views a day.
These facts are impressive enough. The world is obviously hooked on video, but is video effective for marketing? You bet it is - let’s look at some more facts.
- - 60% of people prefer watching video over any other type of content.
- - Video has the highest click through of all ad types - with an average of 1.84%
- - Web pages with Video content have an average of 28% lower bounce rate.
- - Video increases the time spent on a website by an average of 600%, & the average number of pages visited by 2.
- - Your customers are also 45% more likely to interact with video content, such as share or comment - which is why video content is much more likely to go viral.
So it’s pretty clear that there is some awesome potential in video marketing. Also, only 41% of businesses are currently exploring video marketing, meaning this is a great opportunity for you to get a competitive advantage.
This won’t last however, in the last 2 years, digital video marketing budgets have increased 85% - so it’s time to get your amazing video content out there!
And that’s about all we have time for today.
Also, if you need assistance with video marketing, video content production or anything else marketing related, send us an email or give us a call. Apparently we do pretty good videos. *wink*
See you next week!