Power Retail have quoted our Director aka E-Commerce Evangelist, Chris Hogan on various online entrepreneur topics such as; How entrepreneurs can 'own' their online retail venture, Checklist for major elements for any growing online retailer to consider, Demystifying The Murky Maz of Modern Marketing and more.
Purchase Power Up: The Online Retail Entrepreneur's Guide http://store.powerretail.com.au/collections/books/products/bundle-power-up-2012-e-commerce-leaders-playbook
Exploring the world of E-commerce is extremely exciting, yet can be somewhat daunting for retailers and small businesses. So many mediums, so many decisions to make: Platforms? Portals? Social media? Digital marketing? EDMs? SEO? Say what?
Cracking the complexity does not require marketing genius, or super hero powers, it comes down to well thought out strategy and thinking a little outside the square.
In most cases “text book marketing” approaches no longer provide relevant and practical marketing solutions as e-commerce requirements become increasingly diverse and unique. “For many years marketers have performed ‘Push Marketing’, this entails pushing - often shouting – a message at people and having a strong call to action with a limited time frame for the consumer to take up the offer”.
Choosing the right online portal and digital marketing strategy largely depends on your business model, however retailers shouldn’t limit opportunities. “If a brand’s entire online business future depends on one portal like eBay or Facebook, then that future is in their hands, rather than the brand’s”
Power Retail quotes our Director aka E-Commerce Evangelist Chris Hogan on various online entrepreneur topics such as; How entrepreneurs can ‘own’ their online retail venture, Checklist for major elements for any growing online retailer to consider, Demystifying The Murky Maze of Modern Marketing and more.