Episode 1 - 3 big players in the online advertising space - Google, Facebook and Youtube and where to place your ads
Episode 2 - New features released for advertising on Instagram, LinkedIn and Twitter
- Instagram came out this year with in-feed advertising
- LinkedIn Ads can be tested and targeted like never before
- And Twitter continually makes it easier for brands to stay up to date with their audience in real time with promoted tweets, video ads, and third party app ads
Episode 3 - Content marketing and how to do it well
Episode 5 - Local Insights and Awareness Ads - some of the key features that help business better target their audiences.
Episode 6 - Optimising sites for mobile.
- Google Mobile-Friendly update, and shared some helpful tools
- According to eMarketer mobile ad spending will account for nearly a quarter of total media ad spending in 2016
Episode 7 - Website optimisation with helpful information from Google’s Search Quality Raters guidelines handbook
Episode 8 - Website speed optimisation and functionality.
- tools to help you test your site and tips on how to improve your website speed like switching over to HTTP2